BLUE LIFE
Blue Life was launched in 2010, filling a void in the market for classic bohemian basics. Inspired by the musings of founder and designer, Ling-Su Chinn, Blue Life is meant to embody the lifestyle of the free-spirited California girl. Having grown up on Oahu, Ling was inspired by the beachy, bohemian chic and comfortable yet dreamy vibe of coastal living – the brand name itself captures just that feeling.
With its flowy silhouettes, lifestyle essentials and lovingly hand-created tie-dyed pieces designed and made in LA, Blue Life can easily move from one destination to the next and from day to night. The line can be dressed up or down, allowing women to effortlessly define their style. The entire collection is touchable and soft against the skin, comfortable and seductive, meant to fall off one’s shoulder, delicately revealing the body through small cutouts or slits. “We love skin. It’s always important to show a little,” says Ling.
